Phenolic Focus

The intelligence within the olive itself.

Phenolic Focus is your guide to what High Phenolic EVOO is.

This series dives into the chemistry, craftsmanship, and natural intelligence inside the olive — the phenolic compounds, their origins, their stability, and the factors that influence potency from tree to bottle.

Here we explore the inner workings of the oil:

• What makes a particular harvest high in phenols
• The role of oleocanthal, oleacein, and the aglycones
• How milling, storage, and light affect phenolic strength
• Why bitterness and pungency are signs of potency
• The science behind Aristoleo testing and certification
• How phenols degrade, how they’re preserved, and how to assess quality

Phenolic Focus is where the oil itself becomes the story — its chemistry, its purity, its lifecycle, and the strict conditions required to protect its intelligence.

If you want to understand what makes High Phenolic EVOO unique, powerful, and worthy of daily ritual, begin here.