If you grew up in a Mediterranean family, you already know one truth: everyone believes their olive oil is the best — and they’re not entirely wrong.
Family olive oil is about tradition and pride, but High Phenolic EVOO belongs to a different category, crafted with intention and measured by chemistry, not folklore.
“My olive oil is the best.”
“My uncle’s grove is famous.”
“My cousin harvests from the oldest tree in the village.”
“Our olive oil is so good, people drink it straight!”
Every family has a story.
Every village has a legend.
And every household is absolutely convinced their olive oil is the one true olive oil.
It’s part of our culture.
Part of our identity.
Part of our pride.
And… most of the time?
Everyone is right — in their own way.
But High Phenolic (HP) EVOO is a different category entirely, and that’s where the conversation changes.
1. Family Olive Oil Is About Tradition, Not Phenolics
Most family or village olive oils are:
- harvested later in the season
- pressed for maximum yield
- mellow and fruity
- perfect for cooking and daily use\
- lovingly made\
- deeply rooted in generational knowledge
These oils are culinary treasures — full of warmth, history, and flavour.
But they are rarely harvested early enough or processed precisely enough to reach the phenolic levels associated with functional wellness oils.
And that’s okay.
They’re not trying to be.
2. High Phenolic EVOO (HP EVOO) Belongs to a Different Class
HP EVOO is not “better” than yiayia’s oil — it’s different in purpose.
To create HP EVOO, producers must:
- harvest early, often when olives are still green
- accept very low yield for higher potency
- mill at precise temperatures
- limit oxygen exposure
- shorten malaxation time
- choose cultivars with naturally higher secoiridoid production
- store meticulously
This is not the traditional “fill-the-barrel” approach.
It’s a deliberate phenolic-optimization protocol.
Your cousin’s olive oil is perfect for salads.
HP EVOO is designed for wellness.
Both have their place.
3. Why HP EVOO Tastes So Different
Most people expect olive oil to be:
- smooth
- soft
- fruity
- buttery
HP EVOO is intentionally:
- bold
- bitter
- peppery
- pungent
That peppery throat catch — the oleocanthal cough — is part of the magic.
These flavours come from unique phenolic compounds found only in olive oil, including:
- oleocanthal
- oleacein
- oleuropein derivatives
- ligstroside derivatives
No berry, tea, grape, or seed oil contains them.
That strong flavour isn’t a flaw —
it’s the signature of a powerful oil.
4. “But My Aunt Says Her Oil Cures Everything…”
Mediterranean families have been using olive oil for:
- stomach aches
- sore throats
- skin issues
- “strength”
- “protection”
- “general health”
for thousands of years.
What they intuitively knew, modern research now confirms. Often that olive oil was harvested early and reserved for the family, kept in the cold cellar for winter ailments. The rest of the harvest happened later.
The difference is that HP EVOO, carefully produced and properly stored, delivers those benefits with:
- measurable phenolic content
- consistency
- scientific accuracy
- dose-responsive effects
Your aunt’s intuition was right.
Science is simply more precise.
5. You Don’t Have to Choose: Culinary Oil + Wellness Oil
Here’s the truth that no one tells you:
You’re allowed to love your family’s olive oil. And you’re allowed to use HP EVOO for microdosing or functional wellness.
They are not competitors.
They are companions.
Think of it like this:
- Family olive oil → nourishment, flavour, tradition
- HP EVOO → wellness, phenolics, function
There is room for both at the table.
And in your daily routine.
6. A+ MicroDosing: When You Want the Most from the Olive
When you choose A+ MicroDosing, you’re choosing:
- oils in the 1200–1500+ mg/kg range
- tested by accurate, modern methods
- stored in controlled, cool environments
- bottled in violet biophotonic glass
- protected from the light that degrades phenolics
- designed for small, consistent daily intake
- aligned with research on absorption and half-life
It’s not your cousin’s olive oil.
It’s not supposed to be.
It’s olive oil taken to its highest intentional purpose.
7. The Takeaway: Celebrate Both
There is beauty in the old ways —
and beauty in the science that lets us understand them more deeply.
So when someone says:
“My olive oil is better than your olive oil,”
you can smile, nod, and say:
“It might be — for cooking.
For wellness, there’s another kind of olive oil entirely.”